
Embedded Finance Review
Embedded Finance Review covers how non-financial brands build and launch their own financial products, from marketplaces and vertical SaaS to retailers and mobility platforms. Readers are the people making these decisions: founders, product and strategy leads at brands, and the infrastructure providers they work with across payments, banking and lending. The focus is Europe, with a strict definition of embedded finance and independent analysis. Sponsored content is always labelled.
About me
👋 I'm Lars Markull. I have worked in fintech infrastructure since 2014, including as the first employee at figo (open banking) and as the first Head of Banking at Weavr (embedded banking). Today I advise brands and providers on embedded finance and run Embedded Finance Review to make the topic more accessible. Past partners include Visa, Mastercard, Swan, Banxware, Airwallex, YouLend, Marqeta, Copla, Apideck and many more.
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