Christine Orchard
Helping 15K+ founders, operators & marketing leaders make smarter decisions on LinkedIn | Ex-Head of Marketing @ Arc.dev (seed to acquisition) | Host of Marketers Do Coffee | Brand partnerships with the AI, B2B SaaS & startup tools I actually run my business on
In a nutshell
My audience is the B2B buying committee: founders, CMOs, VPs of marketing, heads of growth, marketing managers, and startup operators. The people who decide what tools their company pays for. 75% US-based. They follow me because I've sat in their seat: six years as Head of Marketing at Arc.dev from seed through acquisition, 4.2M organic impressions in a single quarter, 2,800+ LinkedIn posts written for C-suite executives.
I take on 1-2 brand partners per month, always tools I already use or would recommend to a client unprompted. Recent partners: Fathom, Gamma, SocialKit, Sked Social. Sponsored posts are written in my voice with my honest take. Brands get a real recommendation from someone their target buyer already trusts, not a copy-paste brief read back to the feed.
Categories I cover (and the tools I personally use in each): AI assistants and LLM tools (Claude, ChatGPT) · AI meeting notes (Granola) · podcast recording and editing (Riverside) · presentations and design (Gamma, Canva) · LinkedIn and social tools (Buffer, SocialKit, Kleo, Ordinal, Shield) · newsletters (Beehiiv) · workspace and ops (Notion, Airtable, Slack) · scheduling (TidyCal) · LinkedIn automation (Botdog) · startup finance, banking, payroll, accounting, and tax (Mercury, Gusto, Wise, Kick, Decimal) · video and YouTube.
If your product is on that list, the post is already half-written. If it belongs on that list, let's talk.
About my podcast, Marketers Do Coffee
How LinkedIn actually works from the marketers who’ve figured it out.
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