Christine Orchard | Passionfroot

Christine Orchard

Helping 15K founders, operators & marketing leaders make smarter decisions on LinkedIn | Ex-Head of Marketing @ Arc.dev | Host of Marketers Do Coffee | Selective brand partnerships with AI & B2B tools I actually use

In a nutshell

My audience is the B2B buying committee: founders scaling startups, marketing leaders running growth, and operators making tool decisions. They follow me because I've been in their seat: I led marketing at Arc, I've written 1,800+ LinkedIn posts for C-suite executives, and I talk about what actually works in B2B, not theory.

I take on 1-2 brand partners per month, always tools I'd recommend to a client unprompted. If your product helps founders or marketing teams work smarter, and you want to get in front of folks who make buying decisions, let's talk.

Best fit: AI tools, productivity software, B2B SaaS, and marketing platforms.

Tools I use: Riverside, Notion, Claude, ChatGPT, Granola, Canva, LinkedIn, YouTube, Socialkit, Slack, Gamma, Airtable, Kleo, Ordinal, Buffer, Beehiiv, Tidycal, Botdog, Shield, Ordinal, Mercury, Kick (accounting), Gusto, Wise, Decimal (tax).

Christine's Linkedin

15,000+ followers, primarily founders, startup operators, and marketing leaders in B2B SaaS. My content covers LinkedIn strategy, B2B growth, and the tools I actually use to build and scale. Sponsored posts are written in my voice with my honest take, I don't do copy-paste briefs. Brands get a genuine recommendation from someone their target buyer already trusts.

Daily