Steve Hutt

Six years as a Senior Merchant Success Manager at Shopify, working with 100+ brands, taught me exactly where the gap lives: between what merchants actually need and what the market keeps pitching them. I built eCommerce Fastlane to close that gap—a media company where merchants discover solutions that genuinely move their businesses forward, not just look good in a demo. When you sponsor here, you're not buying ad space. You're reaching decision-makers with budget authority who are actively researching solutions, and you're getting introduced by someone they've trusted for years to tell them the truth. That's the difference between impressions and actual partner conversations that turn into revenue.

Why Sponsors Choose eCommerce Fastlane

Here's what makes eCommerce Fastlane different: I was in the room when brands like Dr. Squatch, Bulletproof Coffee, and Tentree made critical decisions about their tech stack and growth strategies. I saw which solutions actually moved the needle versus which ones just had big marketing budgets.

Before Shopify, I lived every stage of the ecommerce journey: eBay PowerSeller shipping from my garage, a founder who built and exited an online contact lens retailer, and four years at a digital marketing agency helping DTC brands drive profitable growth. That 20-year journey taught me exactly what Shopify operators need—and I built a media company that meets them wherever they consume content.

The ecosystem reaches merchants across multiple touchpoints:

  • 440+ podcast episodes with nearly 3 million downloads where founders and marketers discover solutions during their commute, at the gym, or while managing their stores

  • 36,000+ weekly newsletter subscribers looking for tactical insights and vetted recommendations

  • 200,000+ monthly website visitors on an ultra-high authority domain (DR73) researching apps, reading reviews, and comparing solutions before they buy

  • 20,000+ blog posts published in 24 languages, reaching ecommerce operators from New York to Berlin, São Paulo to Singapore

Flexible sponsorship options across all channels: podcast sponsorships, guest expert appearances, newsletter placements, homepage logo visibility, site-wide banners, retargeting pixels, and custom co-created content like in-depth reviews or case studies.

Most sponsorships provide a single touchpoint in a single language. Our sponsors reach merchants in their native language whether they're listening, reading, or researching—actively solving problems for their Shopify-powered business. You can start with a single channel or build a comprehensive presence across the entire platform.

The audience composition is what makes this work: 73% are store owners or senior ecommerce leaders with budget authority, running stores doing $250K-$10M annually. When I recommend something, people implement it—not because I'm selling them, but because I've built nine years of trust by only featuring solutions I'd use myself and partners who genuinely help merchants win. These aren't passive listeners collecting information. They're decision-makers actively solving problems this week, and when they hear about a solution that fits, they move on it. Our sponsor renewal rate tells the story—partners come back because this audience has buying power and takes action.

The Fastlane Insider newsletter is experiencing incredible growth, with more than 2,000 new subscribers joining monthly. Early sponsors lock in current pricing before we hit 100,000 subscribers by the end of 2026. This works for Shopify apps launching or scaling, marketing platforms serving DTC brands, and development and marketing agencies targeting ecommerce merchants globally. If your solution genuinely moves merchants forward, this is exactly who you need to reach.

Trusted by the Shopify Ecosystem's Leading Brands

When brands like Klaviyo, Gorgias, and Shopify itself need to reach serious merchants, they partner with us. Our audience implements what they discover here.

Rebuy

The Audience You're Actually Reaching

📊 2M+ podcast downloads across 440+ episodes

📧 36,000+ newsletter subscribers (30% average open rate, 4% CTR)

🌐 200,000+ monthly website visitors

🔗 DR73 ultra-premium domain authority

👥 73% are store owners or senior ecommerce leaders with budget authority

💰 Running Shopify stores doing $250K-$10M annually

🛍️ 89% use Shopify or Shopify Plus

✅ High sponsor renewal rate (partners come back)

Simple Process, Real Results

1. Pick What Fits Browse the packages above and choose what matches your goals. Not sure which one? Reach out—I'm happy to help you find the right fit before you commit.

2. We'll Build It Together Once you book, we'll collaborate on messaging that actually resonates. After 440+ episodes and hundreds of sponsorships, I know what makes this audience act, and I'll share what I've learned so your campaign delivers.

3. You Focus on Conversions, I Handle the Rest Production, promotion, scheduling—all the details are on me. Your sponsorship goes live on schedule while you prepare to welcome the leads.

4. See Exactly What You're Getting You'll receive clear performance data: impressions, clicks, engagement. No mystery metrics, just the numbers that matter for your business.

Looking for a custom collaboration?

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